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The modern beauty consumer faces overwhelming options: countless brands, formulations, shades, and price points. For most shoppers, the vast array of beauty products doesn’t feel empowering—it feels exhausting. Psychologists call this the “paradox of choice”—when more selection leads to less satisfaction, not more. In the beauty industry, where purchases are personal, visual, and often emotional, […]

The beauty industry has a cosmetic waste problem of staggering proportions. From mountains of packaging to unsold products, makeup waste is costing brands financially and eroding their sustainability goals. The industry produces 120 billion units of packaging annually, yet 95% of cosmetic packaging is thrown away, much of it ending up in landfills or oceans.  […]

ArbelleGPT: Hi there! Looking for a foundation that actually matches your skin tone? User: Honestly, yes. I’ve tried five and still look orange. ArbelleGPT: Let’s fix that. Natural or matte finish? User: Natural, for sure. ArbelleGPT: Got it. Here are three options that match your undertone – and yes, you can try them on right […]

The typical beauty shopping experience involves bright stores filled with products promising transformation, or sleek websites with endless options to explore. For many, this is pure joy, a chance for self-expression, and a boost to their confidence. But what if the aisles are too narrow for a wheelchair? What if the product descriptions are unreadable […]

The modern beauty aisle is a paradox. It promises personalization and choice, yet countless customers feel ignored, overwhelmed, and misunderstood. These are not minor issues; they are fundamental beauty industry problems that impact everything from brand perception to the bottom line. Brands champion diversity in glossy campaigns, but the reality on the shelf (and the […]

We live in a world where customers shop with a phone in one hand and a product in the other. In fact, about 60 to 70 percent of consumers research and shop both in stores and online, according to McKinsey research, yet most beauty brands still treat these channels as separate experiences.  This disconnect isn’t […]

Data used in AI to develop and test models has been a hot topic recently – especially when it comes to ethical data collection. On the one hand, there are a lot of strict regulations to protect personal information. On the other, AI companies need as much data as possible to develop models that work […]

The beauty industry is undergoing a seismic shift. From AI-driven personalization to immersive AR shopping experiences, technology is transforming every touchpoint in the customer journey.  But it’s not just about flashy tools – it’s about meeting the evolving expectations of consumers who demand inclusivity, convenience, and authenticity from the brands they support.  This cosmetics industry […]

Inclusive makeup brands analysis: Where do they stand and why does it matter? Despite years of progress and public commitments to diversity, over one-third of beauty consumers still struggle to find a foundation shade that truly matches their skin tone. And with Black consumers specifically, that number rises to more than half of them. That gap […]

With age, the structural integrity of the skin naturally declines, resulting in thinning, reduced density and increased fragility that can affect overall appearance and confidence.  Understanding Skin Density and Thickness Skin density refers to the concentration and organisation of structural components within the skin, such as collagen, elastin and extracellular matrix (ECM) proteins. Skin thickness, […]